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What Should My Keyword Density Be?

When Jason speaks to prospective clients or networking groups, he stresses that SEO should not be thought of as making changes for search engines. Instead, it should thought of as making changes for the benefit of users. Improved search results should be the indirect, positive consequence of these actions. This said, a few oldskool questionsRead more…

Congratulations Jason and Hayley!

Hullo! It’s Chris here, because yet again Jason has failed to deliver a blog post to round off the week. However, for once he has a decent excuse. This afternoon, Jason will tie the knot with his partner Hayley. I’m sure you’ll join me in wishing them both many congratulations and lots of happiness in their livesRead more…

An Insight Into Viral Marketing

This week I’m going to try and provide you with a insight into virality, and viral marketing, and give you a better understanding of what those terms actually mean. I’ll also speak a bit about the ALS Ice Bucket Challenge. A fantastic example of viral marketing, that had a massive impact across a variety ofRead more…

Are You Undervaluing your Homepage?

When I first went online in the mid to late 1990s, “homepage” and “website” were practically synonymous. Personal homepages about the lives (and pets) of the internet’s early adopters were the order of the day. Now, even a small business website can span hundreds of pages, when every category, product and information page is taken intoRead more…

Success On Social – How To Grow Your Pages Organically

Growing your social network pages and profiles organically isn’t easy. It can be quite difficult at times. So, I’ve come up with a few pointers that could help to lead you in the direction of success. Essentially, there’s no right or wrong way of doing it, you just need to come to some sort ofRead more…

Why Did Google Authorship Fail?

Last week, Google removed authorship information from its search results. It did so with relatively little fanfare; John Muller from Google announced the decision on Google+, explaining their research showed authorship distracted from search results. In this week’s blog, I present a short history of Google Authorship, and offer my thoughts on why this experiment didn’t go to plan.Read more…

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