It’s that time of year again! Christmas 2013 is upon us! Therefore you should be thinking about your social media activities for the rest of this month, and hopefully you have already put some Christmas related material out there. If you haven’t, I’m here to help! I’m going to give you a few tips on some of the things you could do on your social media page to really get yourselves and your audience into the Christmas spirit, and hopefully reap the rewards of doing so.
Make Your Social Media Page Feel ‘Christmassy’
It goes without saying, you’ve got to make your page feel as ‘Christmassy’ as you can make it without going over the top. Put the metaphorical tinsel and fairly lights up and really try to get your audiences in the spirit. You’re probably thinking, how on earth do I make my Facebook, Twitter or Pinterest page feel ‘Christmassy’? After all, you can’t physically put baubles up on your page. What I’m alluding to is making the most of the imagery on your page. So, for Facebook and Twitter, posting Christmas related images and saying ‘We’re in the Christmas spirit, are you?’ will help to improve that ‘Christmassy’ feeling on your page. It’s just a simple message, but it could get people engaging and interacting with the post and potentially sharing the post. Admittedly, it’s a lot easier to add a bit of Christmas spirit to your Pinterest page (if you have one). Just create a new board and pin Christmas related images to it. It’s a simple concept really, but if you make sure you get it right, don’t go over the top and are consistent, it could work out very well!
You Need To Work On Your Website As Well
Believe it or not, creating a social media page that is fit for Christmas doesn’t just revolve around your social media page. It’s just as much down to creating a section on your site that is specifically dedicated to Christmas. Creating a category related to Christmas on your site makes it easier for your page visitors to browse your site, and gives you something specific to share on your social media pages. Provide your customers with a range of ideal Christmas gifts and deals and make it easy and accessible for them to pick out specific products. You should already be prepared for Christmas on the SEO side of things, but if you’re not and would like some last minute tips, take a look at Chris’ SEO for Christmas blog.
Competitions are always a great way of getting people to engage and interact with your page, but at Christmas, they can be even more beneficial. Offering great prizes for competitions around this time of year could massively increase your social engagement and interaction because, let’s face it, everyone wants to save the pennies at this time of year, and you can’t get more of a bargain than something being free!
The fifty6 Advent Calendar 2013
Have you seen the fifty6 advent calendar? If not, check it out! Every day up until Christmas Eve, we’ll be releasing a bitesize chunk of internet marketing based activity that you can act upon. This is the sort of Christmas related content that you could potentially create for Christmas 2014. The page updates automatically, so just bookmark the page, and check it daily for a different tip. We’re so nice aren’t we!
Have a great Christmas!