An eCommerce site is only as good as its performance in terms of return on investment. We all know that, and know doubt you’ve put hours upon hours of work into doing everything you can to make your shop perform as well as possible. After all that, does your eCommerce site suck? Would you like to find out? I’ve taken some time to drill down what I think is essential for an online shop to have, based on my own knowledge as well as industry norms and various articles around the subject. I’ve combined that into a little ~3 minute quiz which will give you a definitive answer. If the worst happens and you find our your shop does indeed suck, then I’ll provide you with some actionable tips to make sure that you can improve it. This is all about return on investment, and the more of these essentials you have in place the higher your revenue will become!