There’s no doubt that 2014 will bring us something new when it comes to the way we use, view and look at social media. That’s not necessarily a bad thing. Sure, there’s going to be certain things that will be introduced to current social media, or completely new concepts, that will have an impact on our lives, and the way we run our businesses socially. That goes without saying, it happens every year. But change is good, right? I’ve been doing a bit of research on how social media in 2014 could pan out and I’m just going to relay a few bits of information so that you’ll have a better idea of what could happen social media wise in 2014. So here are my top three predictions for social media in 2014.
Images and Video are going to be big!
One of the overwhelming concepts that has been highlighted is the fact that the use of images and videos on your social media profiles is going to be huge throughout 2014. The use of visual based content on social media pages in 2013 was extremely significant and played a major role in helping to leverage a large number of social profiles. That trend is going keep on increasing throughout 2014, so it’s vital that you keep coming up with new and original image and video based content. Visual content on Facebook in 2013 received 53% more likes than posts without, and tweets with images received 18% more clicks than those without, 89% more favourites and 150% more retweets. Those statistics just prove the significance of image based content. 2014 is the time to get creative on your businesses’ social media profile. Come up with relevant, original images to post on your page to help improve the interaction and engagement. Just in general, creativity is important, there’s no doubting that, but I really do believe that it’s going to be key in 2014 and will help to ensure that your business doesn’t fall behind! A great deal of social media bloggers and some of the articles I have read are also of the opinion that Instagram and Snapchat are going to explode onto the scene in terms of social media in 2014. I don’t believe that’s going to be the case. Instagram’s tie-in with Facebook and Twitter already make it an extremely beneficial profile for businesses to have, but I just don’t believe that Snapchat is currently, or will be that rewarding for businesses use.
Google+ is set to take the social media world by storm. Unfortunately for Google+, this phrase is all too common and has been mentioned for a while. But is 2014 Google+’s year? I’m not too sure. I mean, it’s not like Googe+ is a brand new social media platform for 2014, it recently turned 2 years old, and it’s yet to reach the heights that were initially predicted. If you’re not completely familiar with Google+, it’s ultimately a cross between a social media site similar to the likes of Facebook and Twitter, but also a network used to cast a social layer over the rest of the Google products. To completely prepare for 2014 and to play your part in the imminent rise of Google+, I believe that every business should have a Google+ page. So if you haven’t got one, make sure you get one soon! If you’ve got Facebook and Twitter for your business, you should have Google+ too! The one tip I would give to you regarding Google+ is to just be consistent and persistent. Keep producing and releasing content for it and it will pay off! If your great content does pay off, and Google+ comes to the forefront of the social media world, your business could benefit massively from it. Watch out for Google+ people, and remember, you’ve got to be in it to win it!
More Real-Time Marketing
Real-time marketing is the act of releasing ‘on-the-fly’ content, capitalising on real life moments in the hope of improving the interaction and engagement on your page. The key to producing top quality real-time marketing content is to always be at the top of your game when it comes to monitoring events and happenings outside of your business, and constantly thinking about how you can relate them to your business. An superb example of high quality real-time marketing content is the Oreo tweet during the 2013 NFL Superbowl. During the event, there was a power cut. Oreo seized the opportunity by releasing the tweet seen below. A perfect example of how real-time marketing works, and how you can take advantage of numerous situations to benefit your business.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013