The general public, with myself definitely included, often find themselves wondering why products, services and technologies are strangely absent from some places we’d like them. Why are these services withheld?
I am not a frequent traveller. I’ve been to a few very lovely places during my 26 years, but the time between them is often measured in years rather than months. However, I’ve been lucky enough to take 2 trips within a month of each other this year: once to Barcelona for this year’s Spanish Grand Prix and once to Croatia. In fact, I’m writing this on the way out to Croatia.
I absolutely love being a consumer. whether that be of different types of coffee, ales, sandwiches or blogs, I can’t get enough of comparing products and services. That’s exactly why these flights are interesting to me. I used two different providers for the Barcelona trip and I’m on a third on this trip. They are all much of a muchness: similar prices, similar planes, similar staff, similar fellow passengers similarly pushing their seat back as far as they can into my knees.
But this plane, run by Norwegian, has wifi. ‘Free’ wifi at 30,000 feet. Why am I, as a technology geek, impressed by that? Of course it’s possible to give us Internet access up here (travelling in a tin can at 500mph at this height is still more impressive, right?). So why aren’t all airlines giving us this slight extra pleasure? I know who I’ll be trying to book with next time I fly, even if that may be in 2018 or something.
Obviously, you can learn from this and I’m sure you’ve already got the point. What are your competitors offering your target market that you aren’t? Why aren’t you? Any part of your service that you lack could be an issue, but if its a service that your audience think of as a ‘right’ then you’ve really got problems.
Be Norwegian, or something.
